Selasa, 12 Januari 2010

plus 3, Solex Teams Up with Leading Credit-Report Provider FIRST ADVANTAGE ... - Stockhouse

plus 3, Solex Teams Up with Leading Credit-Report Provider FIRST ADVANTAGE ... - Stockhouse

Solex Teams Up with Leading Credit-Report Provider FIRST ADVANTAGE ... - Stockhouse

Posted: 12 Jan 2010 12:15 PM PST

Web-based lending platform now delivers credit solutions to RV & marine dealers

IDAHO FALLS, Idaho, Jan 12, 2010 (BUSINESS WIRE) --

Solex, a Web-based lending solution for the RV and marine industry, recently announced its integration with First Advantage CREDCO, the leading provider of specialty credit reports. Lenders and dealers using Solex will now have immediate access to CREDCO credit reports, as well as identity verification tools and compliance solutions.

The partnership, effective Jan. 1 of this year, offers participating Solex users the ability to access CREDCO credit reports from within the Solex application -- eliminating the need for duplicate entry of loan information into a secondary Web site.

"Our partnership with Solex means users will now have fast, convenient access to credit reports and other credit-based information solutions directly from the Solex platform," said Eric Rumsey, president of First Advantage CREDCO. "Seamless integration streamlines the overall process and significantly reduces the chance for errors since consumer information is entered only once."

Solex, designed specifically for the consumer-lending marketplace, connects lenders and dealers through the Web, providing finance and insurance managers with the industry's first fully featured online lending solution. An easy-to-use Web-based program, Solex walks users through the application process, allowing them to submit loans quickly with an advanced document engine that creates compliant loan document packages, easily printed from any standard printer. In addition to minimizing risk and streamlining processes, Solex guarantees accuracy, security and compliance.

"We're excited about the integration with First Advantage CREDCO," said Steve Butler, president and CEO of Solex. "This step expands the services we provide to our dealers, allowing them to quickly view the information they need to make the right decisions for their businesses. First Advantage CREDCO is a leading credit-information solutions provider, and we foresee that this partnership will make it even easier for our customers to turn their focus to tasks that will increase their sales."

Dealers interested in signing up with First Advantage CREDCO can call (866) 491-4270 or visit www.CREDCOservices.com/signup/Solex.

About First Advantage CREDCO

First Advantage CREDCO, a wholly owned subsidiary of First Advantage Corporation and part of its Credit Services segment, processes tens of millions of consumer transactions annually and is the leading provider of specialty credit reports and services to the RV, marine and automotive industries. Additionally, First Advantage CREDCO provides these industries with comprehensive consumer data including demographic and identity verification solutions. More information about the company is available at www.CREDCOservices.com.

First Advantage Corporation, a member of The First American Corporation (NYSE: FAF) family of companies, provides innovative products and services that mitigate risk by helping businesses, non-profit organizations and government agencies make more informed decisions. Headquartered in Poway, Calif., First Advantage has employees in 13 countries that support more than 90,000 clients globally. More information about First Advantage is available at www.FADV.com.

About Solex

Solex (Idaho Falls, Idaho) is an online lending solution designed for dealers that provides Finance and Insurance (F&I) managers with fast loan approvals and compliant loan documents. Solex connects dealers, credit bureaus and lenders in a seamless integration to provide multiple financing options. All loan documents are guaranteed to be in compliance with lender and state guidelines and are compatible with all laser printers. Additional information about Solex is available online at www.solex.com.

SOURCE: Solex

Sales and Media Contact for Solex Steve Butler, 877-497-3584 steve.butler@solex.com

Copyright Business Wire 2010

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Jan 29: Cary Rotary Club To Hold 7th Annual Chili Dinner Fundraiser ... - Carolina Newswire

Posted: 12 Jan 2010 08:26 AM PST

CC Takes Top Honors at Media Industry Competitions - Radio Online

Posted: 12 Jan 2010 09:16 AM PST

For Second Straight Year, Horizon Media and OMD Co-Develop Award ... - Yahoo Finance

Posted: 12 Jan 2010 04:01 AM PST

SAN ANTONIO--(BUSINESS WIRE)--The envelopes have all been opened and the winners once again are advertisers and media planners who co-develop breakthrough ad campaigns with Clear Channel Radio. For the second year, innovative radio campaigns airing on Clear Channel Radio's broadcast platform have taken top honors at coveted media industry competitions sponsored by Media magazine, Adweek/Brandweek and Mediaweek. Each of the campaigns illustrated a completely new way to use the broadcast radio medium.

"The level of innovation we're achieving collaborating with our agency colleagues is truly impressive," said John Hogan, president and CEO of Clear Channel Radio. "It's a clear demonstration of our willingness to work differently and better with advertisers as well as our commitment to find new and better ways to leverage our assets on their behalf."

For 2009, the winning campaigns exploited radio's engagement and flexibility.

  • Using a system developed by and available exclusively from Clear Channel Radio, Horizon Media's campaign for GEICO dynamically placed the car insurers' ads after ads from vehicle makers (auto, motorcycle, RV, etc.) and auto dealers, guaranteeing in-context exposure. The campaign received Media Magazine's Creative Media Award of the Year in Radio for 'creative use of radio as a campaign's centerpiece.'

The 2009 win builds on similar success in 2008 for campaigns co-developed with Clear Channel Radio:

  • By taking over many of the country's top stations targeting the all-important 18-49 demo on one of the biggest days for fall season television program launches, Horizon Media and The NBC Agency dominated the competition for attention on the day NBC's Chuck series launched. In addition to taking all of the commercial spots for the day on top stations in New York, Los Angeles, Chicago, San Francisco and Philadelphia, the team produced 100 minutes of content, including banter with Chuck stars, and ads that bended tune-in information with content to engage the audience. Clear Channel Radio also changed the brand identity and call letters of the stations for the day. Listeners were told leading up to the September 27th premiere that "Chuck is taking over the station." The plan delivered more than 22 million impressions and helped the Chuck premiere draw 16 percent more viewers than the same time period the previous year. The approach also took Mediaweek's Radio Plan of the Year for 2008.

"Campaigns rich in content are much more likely to keep listeners engaged," aid Tim Farish, vice president of media planning at The NBC Agency. "Marrying the media and message on this scale was unprecedented and took weeks to produce, but the result was equally impressive."

"Without question, the most effective way to cut through advertising clutter is to drown everyone else out," added Lauren Russo, SVP and Managing Director for Local Audio & Promotions at Horizon Media. "We're focused on delivering uncluttered platforms that strongly showcase messages."

  • A turnkey program developed by Clear Channel Radio and OMD in 2008 for VISA took the AdWeek/BrandWeek Buzz Award for that year. The approach was the first to pair quick-hitting, 15-second spots with appropriate merchant messages – for VISA that meant more than 25,000 merchant messages in more than 120 markets. The result: five times the number of gross ratings points as VISA had been seeing with its morning television advertising (television dollars were diverted to radio to fund the campaign); and an increase in transactions compared to the same period the previous year. VISA ultimately singled out the campaign as a company-wide best practice.
  • Horizon and NBC Universal earlier turned to Clear Channel Radio to engage a mainstream audience in one of the most significant series launches in its history: Heroes. In a nod to the series' unconventional approach, the companies were the first to use ultra-short commercial lengths called "blinks" (one- to seven-second spot) to create a soundscape that crossed 15- to 30-minute stretches. Clear Channel Radio placed the spots in the middle of other content, to sound as if it emerged from nowhere. To build impact within a short period of time, stations changed program clocks to build in five "Heroes" units within the time span, creating what has come to be known as "blitz frequency." It was all accompanied by a "spot cluster," led by a 60-second unit at the bottom of a commercial pod, engaging listeners to imagine life with a miraculous talent, followed by three "sneak-in" blinks voiced by Heroes actors featuring copy such as: "I think I can fly." and "I can see the future." The "spot cluster" culminated with a 15-second tune-in unit providing date and time of the series premiere. It was the first time Clear Channel Radio stations had reprogrammed for an advertiser. Heroes had the biggest debut of any NBC series in five years. And the campaign took Mediaweek's Media Plan of the Year across all media for 2008.

About Clear Channel Radio

Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company's content can be heard on AM/FM stations, HD digital radio channels, on the Internet, at iheartradio.com and on the iheartradio mobile application on iPods and smart phones, and used via navigation systems from TomTom, Garmin and others. The company's operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (OTCBB:CCMO - News), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.

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