Posted: 16 Dec 2009 07:04 AM PST

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BETHEL, Conn., Dec. 16, 2009 /PRNewswire/ -- Duracell today announced a line of batteries that address the new power needs of automotive, marine and RV vehicles. With more electronic devices in these vehicles creating a greater drain on batteries, today's consumer demands power solutions that keep them and their vehicles operating at the highest level. Duracell answers the call with Duracell AGM with Extreme Power, Duracell EHP Advanced Generation, and Duracell Marine & RV batteries. In keeping with the Duracell Smart Power initiative, these batteries address the ever-growing and ever-changing power needs of the modern consumer.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091216/CL26731 )

Duracell offers two automotive batteries to suit different needs of the auto enthusiast - Duracell AGM with Extreme Power and Duracell EHP Advanced Generation batteries. Duracell AGM with Extreme Power batteries features Absorbed Glass Mat Technology (AGM) to deliver two times the durability, dependability and long-lasting high-performance to withstand the demands of multiple accessory loads. With this technology, the battery has no free-flowing acid - special micro-fiber glass mats absorb the acid to prevent spilling or leakage - making the battery even suitable for extreme applications like tuner cars and off-road vehicles. The Duracell EHP Advanced Generation batteries are designed to safeguard against damaging temperatures that can decrease battery life to give the driver confidence to start their vehicle in warm or cold conditions.

Some of the harshest battery conditions occur with marine use or extended travel. Duracell Marine & RV batteries have AGM technology which provides extra protection against wave-pounding vibrations or the most demanding road conditions during RV travel. The batteries also safely power electronic accessories (Livewells, GPS systems, hazard lighting, etc.) and offer passengers peace-of-mind, knowing that their electronics are powered.

"The ability to use electronic devices in vehicles is expected by consumers today," said Bob Jacobs, Duracell marketing director-North America. "They count on these electronics for added convenience, comfort and safety in their vehicles. Duracell automotive and marine batteries deliver the performance that these vehicles need no matter how rough the roads or seas they travel. These new battery offerings reaffirm Duracell's commitment to reliability, performance and technological innovation and to keeping consumers connected to the devices they need most at all times."

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The Daily Courier » Features Sections - Daily Courier

Posted: 15 Dec 2009 09:17 PM PST

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Michigan seeks funding for year-round tourism campaign - Detroit News

Posted: 15 Dec 2009 09:31 PM PST

State House working on bills to pay for year-round Pure Michigan campaign

Mark Hornbeck / Detroit News Lansing Bureau

Lansing -- Those soothing scenes enticing tourists to experience Pure Michigan won't return to the airwaves until spring at the earliest.

The state doesn't have any money to run this winter the TV, radio or billboard ads featuring picturesque scenes of beaches, golf courses, forests or tourist havens. But the state House is expected to act this week on bills that would set up permanent financing and revive the national promotional effort in the spring.

A four-bill package would capture sales tax growth on tourism-related businesses and, in the meantime, let the Michigan Economic Development Corp. issue bonds to pay for the program's $30 million annual budget.

This year, the state launched its first year-round campaign, including national and regional advertising that featured footage of the state's natural treasures backed by the voice of Michigan-raised comedian and actor Tim Allen. Tourism officials reported the program played a huge role in sustaining the state's No. 2 industry, which held its own this year despite the crippling economic downturn.

"It's absolutely essential to continue this," said Steve Yencich, chief executive officer of the Michigan Lodging and Tourism Association. "To go dark after one year means we will have wasted $30 million. We also will have jettisoned jobs and tax revenues if we don't replace that money."

The 2008-09 campaign included winter sports advertising, but it's too late for that because the state would have had to buy ads more than a month ago. The plan is to focus on warm-weather travel promotions if the Legislature approves funding soon.

"If we don't have the legislation passed by the end of January, we miss our opportunity to buy the national campaign," said Lisa Dancsok, senior vice president of marketing and communications for the Michigan Economic Development Corp.

Dan Farough, spokesman for House Speaker Andy Dillon, D-Redford Township, said the House intends to act this week on the finance bills. The Legislature is scheduled to adjourn Thursday for the holiday recess. The Senate would also have to approve the bills and Gov. Jennifer Granholm would have to sign them before they go into effect.

For the past year, Pure Michigan was bankrolled with proceeds from a settlement with big tobacco companies. That was a one-time funding source, however, and the state budget passed this fall includes $5.4 million for travel advertising. Advocates decided to hold off pushing for permanent financing during heated negotiations to wipe out a $2.8 billion deficit.

The proposed long-term solution is to tap part of the growth in sales tax receipts from businesses such as hotels and motels, restaurants where alcohol is served, campgrounds and RV parks and other tourist attractions. A plan to finance the campaign over the next couple of years with a $2.50 tax on auto rentals was scrapped due to the anti-tax mood in the state capital, officials said.

The revised plan permits the development corporation to issue notes against future sales tax collections to pay for the advertising in the short term.

"We get a $3 return for every dollar invested (it's actually $2.86 per dollar, according to a state study), so we can make a solid case to investors that this is a good investment," said Rep. Dan Scripps, D-Leland, a sponsor of one of the bills.

Rep. Dale Sheltrown, D-West Branch, who chairs the House Tourism-Outdoor Recreation & Natural Resources Committee, said the plan is the result of a bipartisan agreement with the Senate.

"It's imperative we do get Pure Michigan funded," Sheltrown said. "It's an economic development program that's working."

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